UI/UX Design•Wednesday, December 10, 2025

Web Accessibility: Design Tips for an Inclusive Experience

Braine Agency
Web Accessibility: Design Tips for an Inclusive Experience

Web Accessibility: Design Tips for an Inclusive Experience

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At Braine Agency, we believe that technology should be accessible to everyone. Web accessibility isn't just a nice-to-have; it's a fundamental requirement for creating a truly inclusive digital world. This blog post will guide you through essential web accessibility tips, helping you design and develop websites and applications that cater to users of all abilities. Let's dive in and learn how to make the web a more inclusive place!

What is Web Accessibility and Why Does It Matter?

Web accessibility refers to the practice of designing and developing websites, applications, and digital content that can be used by people with disabilities. This includes individuals with visual, auditory, motor, cognitive, and speech impairments. Accessibility isn't just about compliance; it's about creating a better user experience for everyone.

Why is web accessibility so important?

  • Ethical Considerations: It's the right thing to do. Everyone deserves equal access to information and services online.
  • Legal Requirements: Many countries have laws and regulations mandating web accessibility (e.g., the Americans with Disabilities Act (ADA) in the US, the Accessibility for Ontarians with Disabilities Act (AODA) in Canada, and the European Accessibility Act (EAA) in the EU). Non-compliance can lead to legal action.
  • Improved User Experience: Accessibility improvements often benefit all users, not just those with disabilities. For example, clear navigation and well-structured content enhance usability for everyone.
  • Wider Audience Reach: By making your website accessible, you're opening it up to a larger audience, including people with disabilities, older adults, and users with temporary impairments.
  • SEO Benefits: Search engines favor accessible websites. Following accessibility best practices can improve your search engine ranking.

According to the World Health Organization, over 1 billion people worldwide live with some form of disability. Ignoring web accessibility means excluding a significant portion of the population from accessing your content and services. Furthermore, a 2021 study by the Click-Away Pound found that businesses in the UK lose an estimated £17.1 billion each year due to inaccessible websites.

Key Principles of Web Accessibility (POUR)

The Web Content Accessibility Guidelines (WCAG) are the internationally recognized standard for web accessibility. WCAG is built around four core principles, often referred to as POUR:

  • Perceivable: Information and user interface components must be presentable to users in ways they can perceive. This means providing text alternatives for non-text content, offering captions and other alternatives for audio and video content, and ensuring that content is adaptable to different presentation formats (e.g., screen readers, larger fonts).
  • Operable: User interface components and navigation must be operable. This includes making all functionality available from a keyboard, providing enough time for users to read and use content, and avoiding content that causes seizures.
  • Understandable: Information and the operation of the user interface must be understandable. This means using clear and concise language, providing consistent navigation, and helping users avoid and correct mistakes.
  • Robust: Content must be robust enough that it can be interpreted reliably by a wide variety of user agents, including assistive technologies. This means using valid HTML and CSS, and ensuring that your website is compatible with different browsers and devices.

Practical Web Accessibility Tips for Inclusive Design

Now, let's explore some practical tips you can implement to improve the accessibility of your website or application.

1. Semantic HTML: Structure Your Content Meaningfully

Using semantic HTML elements is crucial for accessibility. Semantic HTML provides meaning to the structure of your content, allowing assistive technologies to understand and interpret it correctly. Instead of using generic <div> and <span> elements for everything, use elements like <article>, <nav>, <aside>, <header>, and <footer> to define the different sections of your page.

Example:


<header>
    <h1>My Awesome Website</h1>
    <nav>
        <ul>
            <li><a href="/">Home</a></li>
            <li><a href="/about">About</a></li>
            <li><a href="/contact">Contact</a></li>
        </ul>
    </nav>
</header>

<main>
    <article>
        <h2>Welcome to My Blog</h2>
        <p>This is the main content of my blog post.</p>
    </article>
</main>

<footer>
    <p>© 2023 My Awesome Website</p>
</footer>

2. Provide Alternative Text for Images (Alt Text)

Alternative text (alt text) is a short description of an image that is displayed when the image cannot be loaded or when a user is using a screen reader. Alt text allows users with visual impairments to understand the content of the image. Always provide descriptive and accurate alt text for all images.

Example:

<img src="my-cat.jpg" alt="A fluffy ginger cat sleeping on a sunny windowsill">

Tips for writing effective alt text:

  • Be concise and descriptive.
  • Focus on the purpose of the image.
  • Don't include phrases like "image of" or "picture of."
  • Leave the alt attribute empty (alt="") for decorative images that don't convey meaning.

3. Ensure Sufficient Color Contrast

Sufficient color contrast between text and background is essential for users with low vision or color blindness. WCAG requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text (18pt or 14pt bold). Use a color contrast checker tool (e.g., WebAIM's Contrast Checker) to ensure that your color combinations meet accessibility standards.

Example:

Avoid using light gray text on a white background, as this provides insufficient contrast. Opt for darker text colors on lighter backgrounds, or vice versa.

4. Use Clear and Consistent Navigation

Clear and consistent navigation is crucial for all users, especially those with cognitive impairments. Make sure your navigation is easy to understand and use, and that it remains consistent throughout your website. Use clear and descriptive labels for navigation links, and provide multiple ways for users to find the information they need (e.g., a site map, a search function).

5. Make Your Website Keyboard Accessible

Many users rely on keyboard navigation instead of a mouse. Ensure that all interactive elements on your website (e.g., links, buttons, form fields) are accessible using the keyboard. Users should be able to navigate through your website using the Tab key, and they should be able to activate interactive elements using the Enter or Space key. Implement visual focus indicators to show users which element currently has focus.

Example:

Avoid removing the default focus outline, as this can make it difficult for keyboard users to navigate your website. If you customize the focus outline, make sure it provides sufficient contrast and is clearly visible.

6. Provide Captions and Transcripts for Audio and Video Content

Captions provide text alternatives for audio content, allowing users who are deaf or hard of hearing to understand the content. Transcripts provide a written version of the audio content, which can be useful for users with auditory or cognitive impairments.

Example:

Use a professional captioning service to ensure that your captions are accurate and synchronized with the audio. Provide transcripts in a readily accessible format, such as HTML or plain text.

7. Use ARIA Attributes Wisely

ARIA (Accessible Rich Internet Applications) attributes can be used to enhance the accessibility of dynamic content and complex user interface components. ARIA attributes provide additional information to assistive technologies, allowing them to understand the role, state, and properties of these elements. However, it's important to use ARIA attributes correctly. Overusing or misusing ARIA can actually harm accessibility.

Example:

Use ARIA attributes to define the role of a custom dropdown menu, such as role="combobox", aria-expanded="true|false", and aria-owns="listbox". Make sure to manage the focus and keyboard interactions correctly to ensure that the dropdown menu is fully accessible.

8. Design Accessible Forms

Forms should be designed with accessibility in mind. Use clear and descriptive labels for all form fields, and associate the labels with the corresponding input fields using the <label> element and the for attribute. Provide clear instructions and error messages, and use appropriate input types (e.g., type="email", type="tel") to enable browser-based validation and assistive technology support.

Example:


<label for="name">Name:</label>
<input type="text" id="name" name="name" required>

<label for="email">Email:</label>
<input type="email" id="email" name="email" required>

<button type="submit">Submit</button>

9. Test Your Website with Assistive Technologies

The best way to ensure that your website is accessible is to test it with assistive technologies, such as screen readers, screen magnifiers, and speech recognition software. This will help you identify any accessibility issues that you may have missed during development. Consider involving users with disabilities in your testing process to get valuable feedback.

Popular assistive technologies:

  • Screen Readers: NVDA, JAWS, VoiceOver
  • Screen Magnifiers: ZoomText, Magnifier (Windows)
  • Speech Recognition Software: Dragon NaturallySpeaking

10. Keep Accessibility in Mind Throughout the Development Process

Accessibility should be considered from the beginning of the development process, not as an afterthought. Incorporate accessibility best practices into your design, development, and testing workflows. Train your team on accessibility principles and guidelines, and use automated accessibility testing tools to identify potential issues early on.

Tools and Resources for Web Accessibility

Numerous tools and resources are available to help you improve the accessibility of your website:

  • Accessibility Checkers: WAVE, Axe, Lighthouse (Chrome DevTools)
  • Color Contrast Checkers: WebAIM Contrast Checker, Accessible Colors
  • WCAG Guidelines: W3C Web Accessibility Initiative (WAI)
  • ARIA Authoring Practices Guide: W3C WAI-ARIA Authoring Practices

Braine Agency: Your Partner in Accessible Web Development

At Braine Agency, we are passionate about creating accessible and inclusive digital experiences. Our team of experienced developers and designers can help you implement accessibility best practices into your website or application. We offer a range of accessibility services, including:

  1. Accessibility Audits: We can conduct a thorough audit of your website to identify accessibility issues and provide recommendations for improvement.
  2. Accessibility Remediation: We can fix accessibility issues on your existing website to ensure that it meets WCAG standards.
  3. Accessible Design and Development: We can design and develop new websites and applications with accessibility in mind from the start.
  4. Accessibility Training: We can provide training to your team on accessibility principles and best practices.

Conclusion: Embracing Inclusive Design

Web accessibility is not just a technical requirement; it's a fundamental aspect of creating a more inclusive and equitable digital world. By following the tips and guidelines outlined in this blog post, you can make your website or application accessible to users of all abilities. Remember, accessibility is an ongoing process. Continuously test and improve your website to ensure that it remains accessible over time.

Ready to make your website accessible? Contact Braine Agency today for a free consultation! Let us help you create a digital experience that is inclusive and user-friendly for everyone. Get in touch!

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